Forge

Client results

Real businesses. Real numbers.

We don't deal in vague promises. Here's what happens when home improvement businesses work with FORGE.

£2.4M+Additional revenue generated for clients
340+Qualified appointments booked per month
6 weeksAverage time to first measurable result
94%Client retention rate
RoofingWest MidlandsResults achieved in 8 weeks

The challenge

A 12-person roofing business generating plenty of enquiries but converting fewer than 1 in 5. Their sales team had no structured process, follow-up was inconsistent, and leads were going cold within 48 hours.

What FORGE did

FORGE audited the full sales process, implemented a CRM with automated follow-up sequences, and ran a 6-week sales coaching programme for the team. We also reactivated 4 months of dormant leads.

The results

Conversion rate
Before18%
After41%
+128%
Monthly revenue
Before£38,000
After£74,000
+95%
Leads reactivated
Before0
After47
47 won back

Within 30 days we'd already recovered more than the cost of the programme from leads we'd written off. The team are completely different now.

— Director, West Midlands Roofing Contractor
Windows & DoorsYorkshireResults achieved in 10 weeks

The challenge

A growing windows and doors company spending £12,000/month on leads but struggling to get appointments to stick. Show rates were below 50% and the sales team were spending hours chasing no-shows.

What FORGE did

FORGE took over appointment setting, introduced a qualification framework to filter genuine buyers, and built a confirmation and reminder sequence that dramatically reduced no-shows. We also restructured the lead spend to focus on higher-intent channels.

The results

Appointment show rate
Before48%
After79%
+65%
Cost per sale
Before£1,840
After£920
-50%
Monthly installs
Before14
After26
+86%

We were wasting a fortune on leads that never showed up. FORGE fixed the whole pipeline — not just the top of it.

— Sales Director, Yorkshire Windows & Doors
KitchensSouth East EnglandResults achieved in 12 weeks

The challenge

A premium kitchen studio with a strong reputation but inconsistent monthly revenue — some months £180K, others £60K. No pipeline visibility, no forecasting, and a sales team that relied entirely on walk-ins.

What FORGE did

FORGE built a full outbound lead generation programme, implemented a CRM with pipeline stages and forecasting, and introduced a structured sales process for the showroom team. Monthly performance reviews were introduced for the first time.

The results

Revenue consistency
Before£60K–£180K range
After£140K–£190K range
Floor raised by 133%
Pipeline visibility
BeforeNone
AfterFull 90-day forecast
Full visibility
Outbound appointments
Before0/month
After18/month
New revenue stream

We finally know what next month looks like. That alone has changed how we run the business.

— Owner, South East Kitchen Studio

Sectors we work in

We know your trade.

Every sector has its own sales challenges, buying cycles and customer objections. We've worked across all of them.

Direct sales B2C
Windows & Doors
Kitchens
Bathrooms
Charity Fundraising
Driveways
Solar
Landscaping

Want results like these for your business?

Book a free 30-minute strategy call. We'll review your current process and show you exactly where your next £100,000 of revenue could come from.

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